
Seven powerful modules • Premium client attraction • Your next-level growth strategy
Discover how to put your expertise to work attracting premium clients—even while you sleep using attraction marketing assets.
01: Becoming Magnetic
Discover Attraction Marketing and the 4 Stages of Business Attraction Readiness.
Take the Attraction Readiness Quiz to reveal where you are in your business right now, the roadblocks keeping you there and your roadmap to your next level.
02: The Hidden Cost of Hustle
Discover the hidden cost of hustle marketing on the female psyche.
Explore how constant content creation, pressure to perform and aggressive sales tactics affect your energy, confidence and connection to the work you love.
03: HER WAY Breakthrough
Identify what’s keeping you stuck—and where your next level begins.
Create your HER WAY Breakthrough Plan to clarify your positioning, identify your ideal premium client and focus on the growth opportunities that matter most.
04: Extract Your Signature Framework & Magnetic Positioning
Turn your expertise into a clear framework—and clarify your positioning to become more magnetic.
Extract your unique method into a signature framework and create your magnetic positioning statement so ideal clients recognise your value and the transformation you deliver.
05: Turn Your Book into a Client Attraction Asset
Give your next ideal client a compelling reason to enter your world.
Discover how to connect your book or lead magnet to a funnel that captures interest, grows your email list and introduces prospects to your expertise.
06: Your Evergreen Attraction Ecosystem
Keep building trust with future clients while you focus on your current ones.
See how automated email nurture can educate, pre-qualify and guide prospects towards your offer—even while you sleep.
07: Your Next-Level Growth Strategy
Bring your expertise, assets and premium offer together into one clear growth plan.
Map how your framework, book and attraction ecosystem can work together to support a business with greater reach, impact and room to grow.

"I had so many pieces to the puzzle scattered all over the table and the work that I did with Deanna brought it all together."
"It is an excellent way to get your offer and program together in one place through the authoring of your flagship book and to go to that next level. It is so powerful."
Helen Hartley, Astrology Matters
Women loved the insights, clarity and breakthroughs inside the Free 3 Day HER WAY Attraction Marketing Event.
Now I’ve brought together the highlights, biggest aha moments and most valuable activities into seven powerful modules—so you can enjoy the experience without setting aside three whole days.
Binge it or take it one module at a time. Complete each level’s activities to unlock the next—and apply what you discover to your business as you go.
Whatever pace you decide make sure that you complete all of the activities, quizzes and challenges along the way to make your business more magnetic and to move to your next level.
The ladies loved the chance to win private implementation coaching with me—and three lucky women will each win a 90-minute one-to-one session! There are other lovely prizes too, including the Unlock Your Power book series, a mini portfolio and pen, plus surprises along the way.
All the bonuses and prize opportunities will be unlocked when you start today!

With more than 20 years’ experience in professional and personal development, Deanna has helped individuals, teams and organisations create meaningful transformation through coaching, facilitation, leadership development and strategic growth.
She started her career here in Australia at Edith Cowan University where she completed her Masters Degree in Professional Communications whilst lecturing and coordinating a 400 student cohort program. Prior to that she held executive positions in sales and marketing in the UK.
As a 9-times published author and creator of the Flagship Book Program, Deanna has helped women extract their signature frameworks, package their expertise and successfully publish their books in under 30 days using AI and other tools that she created specifically for the program — with participants completing in as little as 24, 26 and 28 days, whilst still retaining their voice and creating a polished, professional book that showcases their expertise.
Known for blending strategic business thinking with emotional intelligence and practical spirituality, Deanna helps female entrepreneurs move beyond hustle and build authority-based businesses rooted in clarity, credibility and authentic visibility.
Through HER WAY Attraction Marketing, she now teaches women how to transform their experience, expertise and story into premium opportunities, scalable intellectual property and next-level business growth — without the hustle, hype or high-pressure sales.
I need to know more, I want a more magnetic business, that attracts premium clients and next level growth.

Hustle is Not Her Way: A Female Expert’s Guide to Attracting Premium Clients Without the Hustle, Hype or High-Pressure Sales
Build Your Signature Method and Book in 30 Days and Turn Your Expertise Into Effortless Attraction
Get your FREE digital copy when get started today.

This is what happened next...
She took her books to her first networking event and sold every copy
Was asked to deliver 2 x workshops pre-sold out without any effort on her part
Has since published 3 more books in the Soul Series using the same process within 3 months of the first
Written 2 more books under a nom de plume using the same process, templates and GPTs
Takes her books to all her events to advertise her services
She no longer has to explain what she does or how - her book does all the talking and the selling for her
Submitted her first book for publication in just 26 days after trying to publish for over 5 years
Experience the HER WAY Shift for yourself starting today!

"I had some really helpful clarity moments. It helped me to see, with more clarity, where my book fitted in as an asset."
"It was very engaging. There's a lot of teaching in it and clarity around strategy. The clarity, simplicity and examples were valuable and provided real clarity."
Juliet Honour, Author, Midlife Mentor

"Along the way there were some absolute gold nuggets, huge ones that really helped me with where I am at with my business."
"I loved that you were modelling for us what you were wanting us to do for ourselves. I really loved that. I love how it dovetailed and how it working for me right now in my business to take us to next level. Awesome webinar! Deanna is absolutely amazing!"
Alyson Williams, Self-Love Alchemist, Power Your Life Coach

I have just attended the HER WAY Attraction Marketing 3 Day Event and before I was unsure what to do next with my business...Now I feel like I know so much more and I am ready for the next stage🌿 🙂
Davida Jones
Career Counselor, A Certain Age Careers


"I went from not knowing where to start to having a clear framework, a finished book, and real confidence in the direction of my business."
"Since completing the program and finishing my book, I now have a clear framework that shows what we offer, why it matters, and the values that guide our work. I have structure behind my brand and services, great ideas for my website, and a solid foundation to build from. I feel proud, organised, and excited about the direction of my business.
I also have a stronger sense of identity for the business and feel more prepared to grow, expand our resources, and support clients in a more meaningful way. It has given me real confidence in planning future content, tools, and offerings.
For anyone thinking about joining, I would say this program gives you far more than a book. It gives you clarity, structure, support, and a deeper understanding of your own work. It guides you step by step, and if you put the work in, I am sure you will find it genuinely worth it."
Michelle Healy
Director, Main Street Super


“Before the program, I did not believe I had anything special to offer. Now my MAGIC framework is already changing lives, even before the book is in their hands.”
"I feel lighter, clearer, and more capable than I did when I started. The whole experience has opened doors for me both personally and professionally by helping me step into a stronger version of myself.
If someone is thinking about joining the program, I would tell them to trust the process and trust themselves. If you are willing to show up and be guided, this program will take you further than you expect and help you see what you are truly capable of."
Jayne Dinwoodie,
Thermomix® Consultant (Thermymagic)


“How do you explain the unexplainable? I now have a book to provide context, cases and resources to show rather than tell, and can provide impact for clients with courses.”
"Before joining the program a friend and I had written a book and uploaded it to Amazon but it took 3 sittings over 3 years to complete. It had been taken up by a publisher, but I have numerous other books I want to write, but needed to streamline the process.
I was creating a signature framework for a new business, but this program just refined it and made the whole process clearer. Even though I have had limited time to write amongst other projects, this process is clear and makes teaching so much easier now that I have a way to communicate it really clearly.
We have a publishing contract, for a different book with more books wanted, and now I have a faster process to put additional books together. I am creating courses to go with the books and I feel really capable to pull it all together.
Deanna simplified the process of creating a book to simple easy to follow steps, and has fabulous support to help take you from the first setup to the final draft and pressing publish in an astonishingly short amount of time."
Robyn Barraclough
Co-Founder of the Suburban Goddess
Experience the HER WAY Shift for yourself starting today!
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